MORAVIA 鈥 A new bike shop in the village is gaining traction with customers as it rolls into its second year.聽
Josh Golden opened Wheel in the Sky Cyclery at 110 Main St. last spring to give local residents a place聽to get their bikes tuned up, buy a refurbished one and maybe even donate one.
"If they need parts, I have a bunch of bikes out back," he told 水果派AV at the shop last week. "People would rather pay low end for something that鈥檚 used instead of seeing a bill that鈥檚 $300."
Now, word is spreading about the shop, Golden said, and its emphasis on affordability and safety. He said the feedback he's received has been positive, and business has been trending up.
"I see a lot of people buying and getting their bikes fixed up for their kids," he said. "Now, a lot of the road bikers have started coming in."聽
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The shop is located in a former two-story home, complete with a weathered brown picket fence. A decades-long history of businesses have operated there, including a midcentury men's clothing store. Before Golden moved in, his in-laws ran The Family Deli there from 2011 to 2022, when they closed to open the former Charlie's Lakeside on Owasco Lake.聽
Since childhood, Golden said, he's loved two-wheeled transportation. His uncle owned Tryals Shop and Cycle Service Center in his hometown of Locke, and there learned to ride and fix motorcycles.
"Growing up, I鈥檇 break my bike all the time. I had to use friends' parts or whatever to get by and fix things myself," he said. "Then, when my friends started breaking stuff, they鈥檇 ask me to fix it."

Owner Josh Golden is pictured at Wheel in the Sky Cyclery in Moravia.
Since then, Golden has worked in farming, and masonry, and continues to work at Brookside Lumber in Moravia in the winter. He's better at getting work done than the business side of things, he said.
"I have a hard time sitting at something, doing the same thing year after year," he said. "When I鈥檓 (fixing bikes), I don鈥檛 feel like I鈥檓 at work."
The success of Wheel in the Sky makes Golden hopeful he can turn the business into something more. He wants to convert a kitchen area in the back of the shop into a paint booth, and stock more accessories, helmets and other equipment. He's also considered selling name-brand bikes, but has yet to work out a plan for that.
For now, Golden is content with the repair services he provides at Wheel in the Sky. Customers often bring in their bikes only when they know it definitely needs to be fixed or they did something to compromise its integrity. A common example, he said, is when someone drills a hole into their bike thinking they can add a kickstand or other piece of equipment.
"I don鈥檛 want to say lack of education about what's happening to bikes, but people don鈥檛 see when the bike is crying for attention," he said.聽"I'm surprised people don't call the shop. Opinion is free."
Golden said he also loves to give back, and hopes to make a tradition out of giving away bikes for the holidays. He started doing so at last year's Christmas in Moravia.
"I gave away about 12 bikes," he said. "They aren't the prettiest but I fix them, grease them and give them out."