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Verizon, as the team鈥檚 鈥淥fficial 5G Network,鈥� will own the neutral host Distributed Antenna System at the new stadium, providing a 5G Wi-Fi network, new technology and wireless solutions to fans during tailgates and then games.

The company is now among several original corporate sponsors of the team at the new Highmark Stadium.

Wi-Fi speed and signal capacity have been issues for years around and inside the Bills鈥� current stadium. Verizon says that will no longer be a problem at the $2.2 billion stadium.

鈥淲e are set up for success with the technology that鈥檚 being built here,鈥� said Chris Flood, Verizon鈥檚 president for the Atlantic North market. 鈥淭hat鈥檚 not something fans will have to be concerned about.鈥�

The company joins Ticketmaster as what the Bills are calling 鈥渇ounding partners.鈥� Highmark also will continue as the Orchard Park stadium鈥檚 namesake, and Labatt continued its longstanding relationship with the team into the new stadium. The Bills hope to have eight to 10 founding partners established before the new stadium opens in July 2026, said Pete Guelli, executive vice president and chief operating officer of the Bills.

鈥淵ou need these foundational sponsors to be the basis of your building and partnership model,鈥� he said. 鈥淕lobal brands understand the value of the team in a market like Buffalo. The Bills have transcended the market and become one of the most popular sports teams in the world.鈥�

Other wireless providers can buy into the network, but Verizon will control it. Buy-in from other networks will mean more fans will be able to access the speedier tech services.

Verizon has already made improvements to the network capacity around the current stadium for the upcoming season with the instillation of about 20 towers around the facility. It also is providing temporary Wi-Fi access points to the new stadium project site across the street on Abbott Road to help power the design, logistics and instillation at the facility.

Additionally, Verizon will provide a private wireless network that will connect the teams鈥� coaches, coordinators and play callers during the game in the new stadium, according to Jake Kornblatt, who leads the Verizon business sales team.

The addition of this technology around the stadium will allow for quicker data transmission. Essentially, that means being able to send photos and video on one鈥檚 cellphone in real time, instead of the content being stuck in the mud. Fans will also be able to more quickly connect to the internet.

The Bills will also integrate Verizon Business Solutions and services in the new stadium to make things such as paying for concessions easier.

Much of the technology needed for the new stadium is already being installed inside the technology building to the south of the facility.

鈥淔rom the time that they enter the parking lot to do what they鈥檙e very well known for, which is to have the best tailgate, to the time they go into the stadium, technology is so important for fans,鈥� Flood said.

Guelli said the team had been in talks with Verizon for about a year and a half before the partnership became official.

鈥淲e鈥檙e promising a seamless experience from street to seat that鈥檚 as easy from a technology standpoint as possible, and none of that works without Verizon,鈥� Guelli said. 鈥淚 don鈥檛 think there鈥檚 anything more important for our fan experience than the technology side of it.鈥�

For Verizon, already a partner of the NFL, this is a chance to connect with what鈥檚 become a global brand in the Bills at a time when the team is building a new stadium.

It is also a play for garnering future customers who want the speediest of technology when they are at the stadium for games.

Verizon will host activations as soon as this week, with events that will bring Bills players to Verizon stores. In addition, it will be able to sell Bills-themed merchandise.

Verizon also donated $20,000 to Buffalo-based Veterans One Stop Center, which provides support services to veterans and their families.