At least 5,000 people have so far registered to volunteer as background extras in a new Hallmark-Buffalo Bills holiday movie. But will that be enough?
鈥淗oliday Touchdown: A Bills Love Story鈥 will begin filming in May at locations throughout Buffalo and there is a need for a large number of fans for scenes at Highmark Stadium and in East Aurora on multiple days.
Background extras are needed for scenes at Highmark Stadium for the Hallmark holiday movie "Holiday Touchdown: A Bills Love Story."
Harry Scull Jr./News file photo
鈥淲e are looking for an abundance of people,鈥 said Harry Lipsitz, co-founder and casting director of Casting Buffalo, which casts the background people and facilitates their involvement in the production.
"We can see the time stamp on applications and one is coming in every couple of minutes," he said.
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While they are excited by the large number of responses, Lipsitz said they aren't surprised.
"We know the Bills fans come out when we have cast Bills-related commercials in the past, but seeing the numbers that we have confirms to me that the Bills fan base is stronger than ever before.
鈥淭he Bills are historically doing better than they have in a really long time 鈥 since the '90s," Lipsitz said. "And it鈥檚 one of the last chances people will get to be in the stadium, so people are signing up in droves to be part of a historical moment."
To register, fill out the form at , where you will be asked about availability and to submit a photo. The form lists dates for large crowd scenes at the stadium on May 22 and 23, a tailgate day on June 3, and a Christmas Carolcade day on June 6.
The registration form also includes other possible dates where volunteers must be available all day for up to a 12-hour shift.
Registration deadline is noon on May 9, and registration does not guarantee a spot.
鈥淎 Bills Love Story鈥 is the second film Hallmark has done with the NFL. In 2024, 鈥淗oliday Touchdown: A Chiefs Love Story鈥 was a ratings hit, becoming the most-watched cable movie of the year with nearly 3 million viewers.