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About 100 people lined up Sunday morning outside Prison City Pub & Brewery on State Street for the re-release of the brewpub's Mass Riot India pale ale, the beer that in Paste Magazine's annual of American IPAs in August.

First released in July, Mass Riot made its return with some fanfare from Prison City owners Dawn and Marc Schulz. They that only 120 Crowlers (32-ounce cans) of the 7.1-ABV, New England-style IPA would be available to take home, with a limit of one per customer, beginning at noon Sunday. The beer was also made available by the glass at that time.

The first to arrive were Matt Miller, Simon Staples-Vangel and Matt Munnett, of Onondaga Hill, at about 8 a.m. The three had been to Prison City before, but weren't able to try the Mass Riot during its 10 days of availability earlier this summer.

"I didn't expect that this would be No. 1," Miller said. "I've had a lot of the other beers on (the Paste) list, so this means something. I've been saying to my friends all along: The greater central New York area needs a brewery like this."

As Prison City staff passed out chocolate doughnut holes from Camerons Bakery and one-ounce cups of Founders Kentucky Breakfast Stout, waiting later in the line was Susan Santoski, of New Hampshire. Also in the area to see family, Santoski said the Mass Riot release resembled beer events she's seen in the .

"It's the anticipation of the art," she said. "It becomes an event, rather than just a libation."

The brewpub began letting patrons in at around 11 a.m. and — because Gov. Cuomo this week  new state liquor laws letting Sunday alcohol sales start at 10 a.m. instead of noon — the Mass Riot began flowing promptly.

By noon, Prison City had to turn people away. Marc Schulz said, overall, between 400 and 500 people showed up Sunday morning for Mass Riot's release.

"I'm still just floored by the whole thing," he said. "It really is overwhelming that in Auburn, New York, this is going on."

Schulz said Prison City arranged the Mass Riot release to not only accommodate those who wanted Crowlers, but also those who wanted to try other beers, as well as the restaurant's food. The brewpub could have packed more people in, he said, but then it wouldn't have provided the food, service and everything else the Schulzes set out to do when they in December 2014.

"Our biggest concern was to make sure people are comfortable and having a good time," he said. "This is our home, and we welcome people into our home every day. I think we did OK. It seems like people enjoyed themselves."